With the good acceptance of high quality coffees, we were looking for new agricultural frontiers that would allow a new phase of growth. We find two unique characteristics in the Serra da Canastra region in Minas Gerais: altitude and terroir. In 2015, we decided to chart a new path: observing the demand of the Brazilian public to discover specialty coffees, we planned to sell the roasted product, whether ground or in grains and also in capsules. This is how Café Canastra was born: one of the best products on the market, straight from the farm to your table, with a focus on quality, innovation and respect for our consumer.